The initial brief from tax software company GoSimpleTax was to secure as much coverage for the company in the run up to the January 31 st digital tax return deadline as possible.

We attained more than £53 million’ worth of coverage in just four months – securing brand mentions and director interviews in publications like The Sun, The Daily Mail and The Metro.

The main challenge of this brief was to conceptualise press release topics and themes that would breathe a new life into the complex subject of tax.