As we kick off 2018, there’s no better time to analyse your Digital Marketing strategy and change the way you do things. Here at Social Sugar, we like to emphasise the importance of planning and building a solid strategy. We believe a good strategy makes your goals more achievable as you can easily see who you’re targeting, how you’re targeting them, and what budget and time schedule you need to work on to achieve results.

Here we present to you he biggest trends and top tips for your Digital Marketing in 2018

1 – Connect your business objectives with your marketing strategy

It is important to have a clear vision for your brand and an end goal for your marketing strategy. For example, to increase brand engagement or to increase the click through rate. Be sure to review your business objectives and analyse what marketing you’ve been doing in the past. If these don’t go hand in hand together, ask yourself what needs changing.

2 – The art of video for sharing your story

Video marketing is nothing new, but the use of video is increasing greatly. 78% of online users said they’d much rather watch a video than read a blog post.

Making it personal is the key to a successful video post. Just think of it as sharing your journey. Insert a well-placed video to show off your company’s product, service or overall cause. Share your successes and business story, as this shows your customers you’ve got nothing to hide and you want to involve them in every step of the way. At the end of the day, without them you’d have no reason to operate business.

3 – Keep your eye on your SEO

Search Engine Optimisation is set to continue as one of the biggest Digital Marketing trends in 2018. Unfortunately, it is often misunderstood and misinterpreted resulting in its importance being devalued. The first port of call, for people who want to buy a good or service, is still a search engine. Naturally, you want to appear as high in the search engine rankings as possible as doing so increases the chances of your website being chosen from the results page.

The higher your presence in the search results page, the more chance you have of attracting more attention and trust for your company. If people continue to see your brand name towards the top of the page when they type in any of the keyword phrases you have chosen, they are more likely to remember the brand name for their future searches, or even click on your website to compare your prices with others.

The first port of call, for people who are about to search for your company, is still a search engine. The higher your presence in the search results page the more chance you have of attracting more attention and trust for your company.

4 – Focus on Marketing in a micro moment

It is now easier than ever to understand the behaviour of your customers. Apps allow you to extract data, such as the geographical location and the types of products your customers buy, as well as the times of day they login to social media. This is exactly the type of information you should utilise in your marketing strategy during the next 12 months. You’re more likely to reach new customers, that will lead to a sale, saving time and money in the process. Think of it this way, your customer accesses the internet to shop around for a certain product. Just as they’re typing in your competitor’s web address, your advert has popped up on their mobile phone with a direct link to your website. These are called micro-moments and are perfect for attracting shoppers who are ready to buy on impulse.

5 – Social Media Influencers can be your best friend

Influencer marketing is the process of identifying, researching, engaging and supporting the people on social media who create ‘a buzz’ around your brand that your customers can engage with. Influencer marketing, as a strategy, has slowly been increasing over the last year amongst clothing and beauty brands and now brands, such as Amazon are adopting the strategy, it’s set to hit an all-time high in 2018.

Remember that consumers play a large role in influencer marketing. As a brand, make sure you participate in the engagement online around the product that is being promoted. At the end of the day, it’s the people that you speak to that are more likely to buy your product.


All of these trends are set to shape the landscape of Social Media and Digital Marketing in 2018. To stay ahead of competitors, you’ll need to change your Digital Marketing strategy to reflect industry changes and consumer demand. For help with your Digital Marketing strategy, get in touch with Social Sugar. Our highly skilled team have over 10 years’ experience in Digital Marketing and Social Media.

Call 0161 808 8667 or get in touch on our website, to arrange a consultation meeting.